It is hard to believe that digital marketing which is booming like a hot cake had a little scope five years back from now. But that is true, earlier the company which like stuck with the traditional way of marketing has now switched to digital marketing just by looking at its vast and innumerable scope in India today. This field is growing rapidly at a pace of 48% per year which is still hard to believe while some expert says that it will create 1.5 million job opportunities in 2016. Before looking at what we have to go through first look at the different branch and potential this field has to offer us,
Different posts in Digital Marketing:
This is the most important post in Digital Marketing or SEO, SEM field as Marketing Manager is responsible for all types of marketing strategy related to given project in short, his moves are directly proportional to pros and cons of his client's products and services also he has to report directly to the Deputy Marketing Director which is cool to consider and tuff to complete but as it says big things comes with big responsibilities.
Getting traffic from internet especially from Search Engines takes a great deal of efforts but to achieve this feat needs money as well as advertisement through Google Adwords and here comes SEO part where SEO can achieve same result just by good search engine optimization techniques. Keyword researches, competitor analysis, link building of relevant and quality sites are some of the important job requirements of Search Engine Optimizer.
The sole intention of Social Media Marketer is to make increment in traffic related to web by using social networking sites like Twitter, Facebook , LinkedIn etc., increased in number of online users through social sites and addition of new features to boost online advertisement has created a great challenge, ample amount of opportunity and tremendous demand for social media marketers.
The job of Content Marketing Manager is to manage blogs, drip marketing campaigns, sales page copyright, eBook publishing, guest blogging, video marketing, email communications and a little bit of PR as well. Content Managers can earn up to 10 to 15 lakhs per year and doesn’t need any certifications if they have accurate knowledge of Digital Marketing.
Copywriter main job is to take good words instead of repeated in order to improve word quality of advertisements posted on social media or submission sites. He may have to work with different teams or different groups. Also the most important part is that he must have an excellent knowledge of English language and his grammatical skills should be good.
Search Engine Marketers job profile is as same as Search Engine Optimizer but the only difference is that SEM (Search Engine Marketing) is done in a big level which include big institutions and organizations etc. SEM or search Engine Marketing, if it is going on in small companies than it is usually done by Marketing Managers while big companies give contract to SEO organizations for accomplishment of their Digital Work. Bigger companies on the other hand have team of specialist; Search Engine Marketers can works in SEO organizations or under the leadership of specialist team in bigger companies.
Inbound Marketing Manager deals with bringing users in rather than let marketing managers to go out and bring prospectus, Inbound Marketing Manager post usually depend upon the size of the company or organization. Responsibilities of an Inbound Marketer are to manage funnel and conversion at each stage. Drip marketing, lead nurturing and Conversion rate optimization.
Conversion Rate Optimizer deals with skills related to increase in conversion ratio. His main goal is just too various tools for achieving higher conversion. He should be well acquainting with all those sites which give insight of people dealing with landing pages. Conversion Rate Optimizer may have to work with Inbound Marketing Manager in order to get good amount of conversion.
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