Digital means internet, internet means a different world available for everyone who can afford a mobile phone of near about 3k and judging from the interest and craze of mobile from today's point of view even Tech Giant like Apple and Google doesn't hesitate to launch their latest version in India no matter whatever cost of that product is. The reason is India is now turning into a digital literate people where they are looking for an opportunity to flourish their company’s future. With the rapid increase in internet users list for the last three years has created ample amount of potential and opportunities in a new way for companies to promote their products and these type of marketing are called as Digital Marketing.
Today easy availability of internet and endless list of potential clients on Social Media like Facebook, Twitter, LinkedIn etc., has made companies to change their strategy of marketing products. Digital Marketing is slowly replacing traditional Marketing. There are different ways to do marketing for products on digital platform like using an E-Mail Marketing, SMS Marketing, Social Media Marketing, Blogs, Articles, Internet Banners Ads, Website (SEO), Video Posts, PPC Marketing and new type called as arguments blog which is also attracting many companies attention. A skillful SEO has an ability to manipulate any Search Engine top ten lists and any company's future just by his strategy and tip of his hands. The demands for SEO post has got a tremendous boom in Indian IT field job category, this thing is enough to prove that what is going on in the mind of today companies no matter whether they are old or just a startup.
The most amazing advantage of Digital Marketing is that anybody who is having limited amount of money also afford this Digital Marketing as Digital Marketing is all about skills and intelligence while in traditional where normal person can’t afford cost of TV advertising as it is not in reach for everyone but with video blogs like YouTube we can anytime achieve the great height which TV advertising can give to us.
Mobile Marketing is also important for advertising as list of mobile users are growing rapidly day by day. While SEO or Search Engine Optimization is the best way to reach to the potential amount of consumers or potential clients using various techniques like Social Media, Search Engines Submission etc. The main advantage is companies don’t have to pay for it if they want decent amount of traffic and if there product is of good quality and they got attention on social platform they can get access to innumerable amount of people using internet online by sharing their post.
In Short, Digital Marketing is here to stay for a long amount of time and may replace traditional market promotion one day, so it is safe to change your strategy adopt this new change to survive in cut throat competition.