Staying current on digital marketing trends is key to the success of your business. A lot of changes every twelve months in the term of popularity with best practices, updates, visual, algorithm.
The new year almost here, and digital marketing is more innovation and advanced than ever before. It is very likely that the strategies you used last year won’t constructive in 2019.digital marketing is a fast, dynamic landscape and for marketers to keep ahead of their sales, boosting brand awareness and competition they need to keep up to date with current trends, skills, strategies, and technologies.
# Artificial Intelligence (AI):
A far more advanced cousin of machine learning. Artificial intelligence cam analyze customer behavior and search patterns from social media platform and blog post to help business understand how user and consumer find their services and products. For example, Facebook messenger bot can help you optimize and automate your customer service.with AI, you can now directly touch with users and initiate conversions like these help in building an emotional bond by offering them with the crucial tips and information. By the year 2020, around 30% of customer service would be driven by chatbot technology. In the year 2019, we will witness the no.of businesses adopting AI. To help save cost and accelerate growth, getting an edge over their competitors. Digital marketing is the most powerful parts of the IT sector. SEO classes offer high career opportunity as well as growth.
# Voice Search:
Search by voice is a Google product that allows users to apply Google search by Speaking on a computer or mobile phone. the advance made in recent years in the field of natural language processing, automation, interfaces, machine learning, and deep learning process have enabled virtual assistants to become increasingly useful and intelligent.almost one-third of the 3.6billion searches performed on Google every day are voice searches now, with personal assistant devices leading the way.
Voice search differ from the typical mobile and desktop search. when you open Google on your browser and type in your search questions, you’ll see hundreds of pages of search result. It’s not that hard to be one of them. if your site is not HTTPS, make it first HTTPS. Secondly, your website must load fast .thses two steps are necessary to optimize for voice search.
# More On Chatbots:
By 2020 85% of all consumers interaction will be handled by a chatbot. And by 2022, it is estimated that businesses will save over 8 million dollars by utilizing this technology.chatbot are a virtual concierge, communicating with your consumers that assisting them in any way that is possible to help the consumer reach a satisfying solution to their problems. the good news about chatbot is that while they run with artificial intelligence(AI), they interact naturally with people. A chatbot is currently live across many large businesses, including Facebook, and customers find them helpful when it comes to answering questions.they are growing in their popularity.
Some eg. of business using chatbots for communication with chatbots include Uber.they have been using it to communicate with consumers to make it easier for people to hire cars, track the location, send the time estimate to their people and also make payment.
# Video Marketing:
Video would be an important part of digital marketing for 2019. It is found that around 50% of customers prefer to see the video as it helps them to make the fitting purchase decision. More than 40% of consumers are willing to call the vendor after they watch a video.video marketing advantage can be utilized well once you start broadcasting live on social networks, such as Facebook, YouTube, LinkedIn, Instagram.
Right now, we are advising our client to focus more on Instagram and Youtube as space is less crowded.keep your video engaging, fun, create experience along the way.
# Content Personalization:
If you want to stand out in 2019, you need to personalize your marketing and that means a personalized product, content, emails, and more.
With the availability of data like purchase history, customer behavior and links clicked, custom contents have never been easier. In fact,95% of marketers believe that personalization advances consumer relationship.business like Amazon and Netflix are already leveraging the power of personalization.logging on to your Netflix account, for example, immediately shows you the evidence of this the order, banner, artwork, text, search and carousels are all personalized for you.
In the e-commerce industry, personalized content has a good impact on the customer; according to consultancy,45% of users who have a personalized shopping experience are likely to the repeated purchaser.
# Social Media Stories:
With the growing popularity of social media “stories,” it is crucial for marketers to consider this format in their digital marketing strategy. Savvy marketers can even make use of live video one of the most beneficial social rollouts to date, to promote brand awareness.digital marketing company provides Social Media marketing service for marketing purposes.
We expect this trend to continue and for social media platform to become even more integrated with other services. Social media apps may start to share user data.with their audience. this help social media companies retain their dominance, gain more information about users and provide the best services for smaller apps and websites. Digital Marketing course covers Google Adwords, Google Analytics, Social media Marketing(SMM), SEO(social media marketing, YouTube marketing and much more.
# Programmatic Advertising
Programmatic advertising means using Ai to automate ad buying so you can particular audiences. Real-time auctions or bidding, for example, is a set of programmatic ad buying. this automation is much more fast, which means higher conversion and lower customer acquisition costs. sing programmatic advertising, companies will use technology and data to make real-time decisions regarding the advert they wish to deliver to the consumers. It’s changing the face of digital advertising so swiftly that, according to the marketer, almost 89% of digital display ads in the U.S will be programmatic by 2020.
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2019 will be about good customer experience with automation, personalization and AI-powered technology, so to stay ahead of increase conversion in the coming year, you’ll need to get better at producing custom, conversational content-particularly video and audio content to share with the better-targeted audience.SEO company gives more opportunities to compete, improve brand awareness and build an audience.
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