If you are keen to know about the things about digital marketing than you are in the
right place where you will get important information regarding it. Nowadays Marketing
has always been about connecting with the potential and right audience in the right
place and at the right time. So many Digital Marketing Institutes provides training to
make aware the startup business holder to make use of this fantastic business growing
concept. Today, you need to reach them where they are already spending much time: on
Definition of Digital Marketing
Before knowing the strategies and use of Digital Marketing it is important to first know
the definition or what exactly Digital Marketing is before getting a worldview of digital
marketing. Digital marketing is defined as a promotional effort applied to promote your
products, services, and brands via digital media. It makes sure that the organizations are
properly analyzing their marketing campaigns to figure out what is working effectively
and what’s not. Digital Marketing Course includes various technologies and its uses
which helps for marketing.
History of Digital Marketing
Digital Marketing jumps off in the early 80s. Over the past three decades, marketing has
a direct connection with digital terms of technology. This appearance started with step
by step development of the internet, although its initial modes were it is not as it is
today, such as Facebook, Twitter, Google adverts, etc. Since at that time internet was not
that widely spread the concept of digital marketing was too early to apply. But gradually
the Internet began to expand in the world, most probably in the year 1993, the first
clickable iconography banner came into the picture. Later first commercial web
magazine created for advertising purpose. This was just the start of the online
marketing. Because of this success in the world of technology, the year 1994 of new
research and technologies for digitally marketing and advertising. In next year ie. 1995,
public access to the internet was inaugurated in India.
Buying Behaviour In The Present Era
People in this new years change their buying techniques such as using online
marketing sites. Consumers buying journey starts and ends virtually as per their
requirement. This shows the impact of digital marketing incoming generation
and on youth. Also, this has understandably made digital marketing a necessary
recipe for the survival of any business in the modern competitive marketplace.
Concept Of Digital Marketing
Email, Search Engines, and Social Media are the three major medium from where
people get to know about any information. Now if we think about marketing or
advertising, there are a number of ways that companies or service providers use to get
their marketing message across their target audience.
To reach maximum potential consumers the company uses its own website and social
media pages and groups. To gain more traffic and to reach towards targeted audiences,
companies also use a concept such as Pay-per-Click (PPC), display ads and email
If consumers want to buy anything the first uses the internet to get the information and
then proceed to buy a product or service. They do so, to compare price, specifications
and many more things even if they want to visit a physical store location to make their
final purchase. This is where digital marketing comes in the picture. Digital marketing
is a platform or technique which helps you to reach your targeted customer irrespective
of their location.
Different Elements Of Digital Marketing
Now the question is how Digital Marketing works. There are so many elements and
factors and with the help of those factors and tools digital marketing showcase its
impact on today’s business. For that, we should have clarity regarding those important
elements and its real-time implementation.
Some basic and highly used Digital Marketing channels are :
Marketing emails help to increase your brand awareness, establish industry reputation,
promote new events and advertise special promotions. Some of the email marketing
content that you use to develop for supporting your digital marketing campaigns are,
Search Engine Marketing
Search Engine Marketing (SEM) combines certain techniques and marketing elements
which are needed for promoting business and services. This helps your company to
reach a higher ranking of the search engine results page (SERP) for using a particular
set of phrases, questions, and keywords.
Search Engine Optimization (SEO)
74% of the customers start their buyer’s journey on Google Search. So it is
necessary to improve the site’s ranking with the help of SEO technique. SEO is
the process of optimizing your site’s content in such a way that it attracts
Google's attention and rank higher in the search engine results pages (SERPs).
To drive more organic traffic on your website you have to do proper SEO.
Content marketing is creating and promoting effective content assets aimed to
attract and engage potential customers. There are various forms of content
marketing such as blog posting, testimonials, images, infographics, videos,
case studies, e-books, white papers, social media post, website pages, ad
content and many more.
Social Media Marketing
In social media marketing, you promote your content in an effective manner so that
more and more targeted consumers get engaged through social media channels like
Facebook, Instagram, LinkedIn, Pinterest, etc.. By using social media platform you
increase your brand awareness, generate more leads and improve customer engagement.
Social Media Marketing is the best way to reach a wider audience.
With the help of all these digital marketing elements in an online marketing journey will
give you the needed leads, conversions, and good ROI. Step up your future in a digital
marketing career and increase your return on investment by getting systematic digital
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