WHAT IS SOCIAL MEDIA MARKETING (SMM)?

Social media marketing (SMM) is a part digital marketing. According to research 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers across industries are driving the evolution of social media marketing (SMM) from a stand-alone tool to a multipronged source of marketing intelligence on an increasingly important—and growing—audience.
Within 18 years, from 2004 (when My Space became the first social media site to reach one million users) to 2022, the dramatic growth of interactive digital channels took social media to levels that challenge even the reach of television and radio.
In social media platforms users can build social networks and share information for promoting company’s brand, increase sales, and drive website traffic. Social media marketing (SMM) aim to build data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.

Top 8 Example of social media marketing

Facebook

Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. By 2006, anyone over the age of 13 with a valid email address could join Facebook. Today, Facebook is the world’s biggest social network, with more than 2.47 billion users worldwide.
Facebook is a social networking site that makes it easy for you to connect and share pictures, music, videos, and articles, as well as your own thoughts and opinions with family and friends online.
having a Facebook account is now an expected part of being online, much like having your own email address. And because Facebook is very popular, other websites have worked to combine Facebook. This means you can use a single Facebook account to sign in to different services over the Web.

YouTube

According to report in 2022 total 2.29 billon users active in YouTube and the most-searched keyword on Google is YouTube. If individual at first didn’t think of YouTube as a search engine, that’s exactly what most of its visitors do on the site. Its previously mentioned monthly user base combined with video being an eye-catching medium makes YouTube a perfect social platform for brands to market their products or business.

WhatsApp

WhatsApp is very popular messaging platform in the world. In 2020, its audience has grown up to 2 billion active users monthly. As per research 340 million monthly WhatsApp users in India and almost 100 million in Brazil. However, the platform is also a great choice for promotions in the united states (US) market – 68 million Americans access WhatsApp at least once a month. Part of what makes it so attractive for users is that it sidesteps hefty SMS fees when communicating internationally, making it ideal for those with contacts overseas. As well, it keeps all your messages, group chats, video and voice calls in one place.

Facebook Messenger

Facebook Messenger, generally known as Messenger, is a messaging app that is accessible within Facebook. You can send instant message, share photos, videos, audio recordings or create a group chat with your Facebook friends or phone contacts. If someone is both a Facebook friend and a contact on your phone, you can choose where to deliver the conversation’s messages.

Instagram

Instagram is an easily operated mobile application that lets you capture and edit photos or videos on your tablet smartphone. According to April 2022, it’s reported to have over 1.452 billion active users in the world. This figure suggests that 23.4% of all users aged 13 and above around the world use Instagram today.

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