SEO strategy and types
Search Engine Optimization (SEO) strategy is the concept of digital marketing and web development. SEO describes as the process used to optimize a website’s technical, link submission for popularity configuration, content relevancy, and rank increase. SEO strategy help customer to find the business website easily and quickly generated organic traffic and a manage website content is lead to website promotion and popularity.
On-Page SEO is a concept of optimizing specially web pages. In this process web page in a better position in SERP and gain more relevant traffic to the website. On-Page refers to optimizing components like title, images, header tags, content, and many more on each web page. As a result, on-page SEO is becoming a useful way to communicate quality signals and drive clicks from organic searches.
Activities to rank your website apart from your own website are called off-page SEO activities. In a simple way, off-page SEO describes the practice of something on another website or platform, post content to various sites, and link building with methods like content marketing, social media marketing, citation building (sending out your business info such as location, services) to help of listing directories, brand building, and much more.
Local SEO is a search engine optimization strategy that helps your business be active in local search results on Google. You can easily do local SEO with help of your target keyword in the title tag of your website, write useful content, informative Meta description, keyword-rich body content, and Add images with optimized image alt text, etc. In local SEO physical location or service, a geographic area can become a great benefit for the business. If you search Google for any important keywords related to your business or brand and a Google map with 3 listings appears map pack, then local SEO can help you grow your business.
App store optimization
App Store Optimization (ASO) defines as the process of polishing or improving app visibility within the app stores and increasing app conversion rates. Most of the app stores for IOS and Google Play for Android. ASO especially aims at click-through rate (CTR). This means you have to be able to convey to people to click into your app store listing once they find it. with help of optimizing your App Name, App Title, App Icon, App Screenshots, and App Rating you can do this process easily.
YouTube is the second-largest search engine platform in the world. Now, these days YouTube platform is constantly growing, with over 500 hours of video uploaded to YouTube every minute. With the help of, YouTube SEO you can create an SEO strategy and grow your business in the world by optimizing your channel, playlists, metadata, descriptions, and videos.