The 5 Rules Every UX Designer Should Know
User experience (UX) is a vast or broad discipline. Anyone who practices UX design should have skills in several different fields. Whereas it’s not possible to summarize all the information that’s helpful in a single article, it is still possible to highlight the most important rules every UX designer should follow to create an amazing or excellent experience for people.
UX is not (only) UI
The user interface (UI) is a part of the User Experience (UX)
Changing UX with UI design, in case the two are the same, is a common mistake among many designers. It’s important to understand the distinction between the two disciplines, and we have covered the topic of UX design in detail in the article What You Should Know About User Experience. In short, User Interface (UI) is the space where interactions between people and a product occur, while a User Experience (UX) is an emotional outcome after interactions with a product.
User Research Is the First Step in The Design Process
It should come as no surprise that one of the very important factors you should consider when designing a product is the audience. If you plan to design a product your visitors will love, you must have an idea of what your audience really needs. And this means user research should be an important part of the UX design and website design process. It’s critical to keep your visitors on top of your mind before you start designing! This will allow you to provide value for consumers who’ll use your product and focus on benefits instead of features.
Listen to Your Users
If you are a professional web designer or an otherwise avid web user, it can be simple or easy to think you know the best way to design a product or experience. But odds are, you’re wrong. Or at least, you are not completely right. Why? Because you are not your user.
Your users are subject matter specialists when it comes to experiences that are built for them. Even if you happen to be a customer of the product or service you are designing for, you cannot possibly recognize all of the use cases or identify the hurdles within your own website design. So, if your team has a UX researcher, get friendly with them and listen to their suggestions and follow their instructions.
If there is no UX researcher on your team, do the investigations yourself. Even if you feel you have no money or time to research, remember that a little bit of investigation is better than none. You might be surprised at how much you can learn! You may even discover you did not completely understand the problem you were trying to solve in the first place.
So learn some basic UX research techniques, go forth, and build! This is a very important rule every UX expert should follow.
Adapt design for short attention spans
Do not overwhelm users with lots of information
An attention span term describes the amount of time somebody concentrates on a task or project without becoming distracted. A 2015 study conducted by Microsoft found that the average person’s attention span has declined from 12 seconds to 8 seconds. that means we now have a shorter attention span than goldfish. Web Designers need to adjust to cope with this behavior, with the aim of getting people the information they need as quickly as possible.
Being consistent is one of the most vital rules of website design an effective UX for your website. First, it will make your website clearer. If a user will get a feel for your style and do not have to adjust their thinking, it will be easier for them to navigate. If they can fast navigate your site, they are less likely to bounce. More than increasing UX, developing a clear style will strengthen your brand and make it easier for people to recognize and remember your company.