Six design tips for Better Website Conversion

These six web design tips will help you create a few modifications or encourage you to fully rethink your website so as to boost or increase your conversion rate.

1) Default towards simplicity

If it takes visitors or consumers too long to search out what they’re trying to find, they’ll leave. Several websites are so cluttered with pop-up widgets, and flashy graphics or web design that visitors may forget why they visited the website in the first place and bounce immediately.

Your additional menus, sidebars, and pop-ups might facilitate keeping people on the page, but they also distract visitors from taking action. If visitors recognize or feel bombarded with too several choices, they will do nothing in the least.
Individual or single-column layouts or grids will work sensibly for many of the websites. People are more likely to remember things they learn on your website if it’s aesthetically pleasing. Also, consider the device they’re visiting from. If your site is responsive—which it should be—then your visitors won’t see the second or third column till they scroll to the bottom of your site on their mobile devices since they usually drop below the first column. There are ways that re-organize depending on the device, therefore keep that in mind if you’re getting to add a crucial sidebar for your desktop version.

2) Don’t get too creative with your menus

Menus don’t seem to be the place to experiment with innovative website design. Visitors expect familiarity so getting too creative or artistic might hurt your website conversions. The design experts at Nielsen-Norman Group suggest following a few best practices.
• Put menus in acquainted locations
• Make menus sticky on long pages
• Use colors for text and backgrounds with an outstanding contrast ratio
• Only use familiar or acquainted labels like “About” and “Blog”
• Make sure menu items are sufficiently small to suit or fit on the page however still legible and clickable on all devices

Keeping it simple is usually the best way to approach navigation menus on your website.
Remember: we’re designing for client, not to impress or attract other designers.

3) Simplify your Navigation

A high changing web design should be aimed toward walking your website visitors through to an action you wish them to take. That direction may be a telephone call or finishing a contact form. It’s going to be sharing your content with alternative users through social media.

Research also shows that clients can virtually bypass the navigation almost altogether if the web design implements a chat button – one thing that we found will lift signups by over 30%.

Your website navigation should replicate your intentions. Your web design should make it easy for individuals to navigate the website location within the amount of clicks possible in order to gain the highest number of conversions.

4) Reduce User Clicks

The best web design is a design that allows users to get information in the shortest number of steps possible.

Avoid pop-ups and alternative interruptions that are only going to increase the quantity of clicks a user should create in order to reach the product or service they are searching for.

This ties into the navigation yet because of the web design. People are naturally lazy.

If then else is sitting on the right-hand aspect of the page for many of the click actions on your site, then this is the place to put your decisions into action.

5) Magnify your Call to Action

In website design your decision to action should stand out through the use of colour and position.

It should also stand out concerning the words you decide to use and designed to convert the user by meeting his desires.

The most effective calls to action are usually in the middle of the page with the button to the center or left of the surrounding content.

Pay attention to the quantity calls to action on each page.

6) Stay Mobile and Responsive

For your web design to really increase conversion, it must be consistent across all devices.

While the quantity and type of knowledge on a small device may differ from a laptop or large monitor, the principle of mobile responsive and mobile-friendly website can’t be overstated.

If your design doesn’t incorporate and consider mobile and tablet users, you’ll quickly lose market share.
Use either HTML5 or alternative similar coding technology compliant themes or web design platforms. Your web design should look crisp and clear, and your unique selling proposition readily understood from a mobile device, smartphone, iPhone, tablet or desktop computer.

Word Press is exceptional in this regard. Most modern Word Press website design and themes are mobile responsive and look so good on any device.

What is the best tools for web design?

Web design, because the name suggests, refers to designing a website. It’s the simplest way of presenting the website online. Websites should be created effectively that not only looks good however also functions properly as well as should rank at the highest or top in search engine. Web Design tools simply refer to software or material programs usually used to develop beautiful, effective, and responsive websites. Nowadays, there are several web design tools available to be used by web developers or web designers. Selecting the best and most effective web design tool typically comes down to its main purpose and functionality. The good tools will make it easier and simple to develop the website as per need. One has to choose the most appropriate tool on basis of the size of the team, budget, type of website, all resources, and technical requirements. There are basically five main tools by which a website can be designed as given below:

1) Desktop Apps

While designing websites, there are several desktop apps to choose from. One must decide which one is right for them. Such apps require web designers to develop their design and then transfer it to the development team. The web development team has to face all technical challenges and convert the design to code. However, this process or method is time-consuming, quite expensive, and requires more team members and developers, etc. Some of the desktop apps used are Figma, Word Press, Bluefish, Envision Studio, etc. But the most popular and extremely used web designing desktop apps are Sketch and Photoshop.

• Photoshop

Photoshop is a generally used app for designing the web. It includes a lot of options or features such as character style, and artboards provide skilled or professional tools to help create and enhance pictures, use grid systems, control quality, improves web export options, and file size of graphics, create quick color fills, etc. Because of such wonderful features, Photoshop is used mostly by web designers. It provides attractive and creative-looking logos and gives flexibility and options to make logos.

• Sketch

Bohemian Coding’s Sketch is one of the most widely-used website design platforms; it’s an extremely powerful vector-based tool for building interfaces and prototypes in a collaborative way. The sketch was built particularly for creating websites and apps so there are no unnecessary features cluttering your interface and it’s quicker and more efficient than software that has a broader scope.

2) Figma

Figma is an interface design tool that allows multiple web designers to collaborate in real-time. This can be terribly effective when you have multiple stakeholders in the project that are involved in shaping the outcome. It’s available on the Mac or Linux, browser, or Windows, and there are both free and paid versions depending on what you use it for.

3) WordPress

WordPress powers just about 34% of the Internet. That’s over 15 million websites, and it’s growing every day. You’ll use this site to make anything you want, from a simple blog to an award-winning business or portfolio website. It’s secure, flexible, and robust like you want your business or website to be.

4) Adobe XD

Adobe XD offers the most effective environment for digital projects under the Adobe Creative Cloud suite. If you’re a keen Adobe user and new to XD, you’ll not find the interface very ‘Adobe’-like to start with. However, it does stack up to the opposite leading tools out there. It’s a jump if you’ve been designing in Photoshop for a while, too, but very worth it for UI design.

This vector design and wireframing tool keep improving, with additions like support for auto-animation ensuring the tool can keep up with the newest trends in UX design. XD includes drawing tools, tools that enable you to define non-static interactions, mobile and desktop previews, and sharing tools for giving feedback on designs. It allows you to pick or select a device-specific artboard size for starting a project, and you’ll even import popular UI kits, for example, Google’s Material Design.

6 Killer Tips to Create Your Business Website More Impactful

1) Make your Website Responsive

Having responsive website design is very important for your start-ups because Currently, individuals access the internet via a wide range of devices including tablets and smartphones for obvious reasons, in many instances, individuals realize it is easier and more convenient to access the internet from their hand-held devices. Make sure to design a website that can be properly accessed from all types of hand-held devices.
This is one of the most vital or important factors you must guarantee on your business website. If you have an existing website that isn’t fully accessible from hand-held devices, you need to redesign it. Or else you can create an entirely new website design. Make sure to take into account those that would be accessing your website through mobile devices. Google also recommends that each website be very responsive. So why not implement this once making or creating a website so you don’t have to redesign it, which is not only expensive but inconvenient?

On the other end, large screens with a higher resolution are becoming much more common and designers should take benefits or advantage of this.

The web browser landscape is systematically or consistently changing to reflect changing users’ expectations. As more individuals are required or need to browse the web on their phones as easily as on a desktop computer, web designers started creating mobile versions of their websites.
In summary, a wide range of screen resolutions and sizes are being introduced, and creating or making completely different versions of a website to target or focus on each respective device is unrealistic. This is what responsive website design seeks to tackle in advance.

What Makes up Responsive

design includes a wide range of techniques and ideas. We are going to discuss several parts of each solution.

  • Fluid grids

In the recent past, web designers used to include a “liquid layout” that expands with the page. In more precise terms, the layout was designed based on arbitrary percentage values or rigid pixels.
Currently, “fluid grids” have taken over the liquid layout. They’re designed in terms of proportions. In case the layout gets squeezed onto a hand-held device with a very tiny or small display or stretched across a big screen, the layout’s elements resize their widths in relation to each other.
One problem with the fluid grid is – the width of the web design starts to break down when the browser’s width becomes too narrow. Designers solve this issue of mistreatment or using media queries.

  • Media queries

CSS3 media queries build or make the second part of responsive website design, fortunately, the newest and modern browsers support them. CSS3 media queries the allow collection of site visitors’ data so it can be used to conditionally apply CSS styles.
In this case, we are interested in the min-width media feature that allows the application of unique CSS styles in case browser windows drop below a given width that can be specified.

2) Know Your Requirements

There are a variety or range of start-up businesses and entrepreneurs who try to fit in with the status quo by ignoring the fact that their business is exclusive or unique and as a result requires special attention. A show-stopper that doesn’t deliver is a waste of money. In this regard, you need to be aware of your own requirements. If you want to get something that works and delivers results for your business and organizations, this tool will help you do so. In addition, you should keep in mind that your website should load quickly (in under 3 seconds at the very least) and be flexible and responsive.

3) Easy to make a call to action

For businesses that rely on customers, you would like to create a ‘call to action’ facility discoverable on the website. So, make it available on the top of the website above the fold. This helps you generate lots of leads with ease, and convert to new customers.

4) Make Your Website according to Users’ Intent

While planning your website design, the absolute first inquiry you must pose to yourself is what data you need to give to your guests. There’s no need to go overboard with the head-scratching. Since your guests are potential customers, you should give them content that conveys value. When your site is ready, invite your current consumer to come in and suggest improvements. By doing this, you will learn what your visitors are searching or looking for and how you can better serve them on your site.

5) Vectors and images can do the magic

Throw equal specialization or focus on the vectors and images used in the website design. They will help in delivering information that written words or text finds difficult. A simple diagrammatic representation is all you need to achieve content info delivery. Just go for it with the help of an expert or professional designer.

6) Apply SEO best practices.

The best website in the world may be a waste if nobody will find it. If Google ranks your website high through your use of optimized copy, you immediately get fabulous exposure to prospects looking for your product or service. FOR FREE. Search engine optimization (SEO) done right (white hat techniques only) provides a huge return on investment.

Six Things You Need to Know Before Redesigning Your Website

Poor search engine or search engine optimization (SEO) rankings. Slow-loading pages. Low conversion rates. These are just some of the reasons why it might be time to consider an entire website overhaul. Creating a few web design changes to your site could improve sales and leads, and increase the visibility of your brand online. There’s no rush, though. Here are six things you should do before you redesign your pages.

1) Research Your Users/Target Audience

To create the best website for your visitors, you have to know who they are and what they like.
What are their preferences? What’s their browsing style? What keywords are they using? All this information or data will help you to make the best redesign for them and their desires.

2) Create a Web Redesign Checklist

A website redesign checklist ensures you have completed all the required steps before Web development starts. Typically, these lists include data on the prep work you should complete and some of the foremost common website design fails you need to avoid. Cross items off the checklist as you move closer to your redesign date.

3) Test Your Pages

Test your new Website or pages with a select group of your customers to discover which features they like best. This is the ultimate way to experiment with your website before you “go live” and you can iron out any kinks, such as broken links and page elements that do not respond well. Remember, test your pages across varied net browsers and devices before you publish your new website.

Forty-four percent of website users or visitors would leave a company’s website if there was no phone number or contact information, while thirty-nine percent would stop engaging with a website if images take too long to load. It’s statistics like these that prove the importance and advantage of a Web redesign. Don’t jump the gun, though. Follow the seven tips above before you create any changes to your website design.

4) Analyze What’s Working and What Isn’t

Before you can create smart changes to your website design, you need to decide which aspects and features to change.
What parts of your web design are working? Use analytics to see what your users or visitors find valuable, and what they don’t. The stuff that’s not operating or working is expendable – you can and may either get rid of it or improve it.
Your website design directly affects your digital marketing performance, so using analytics to create smart decisions is a must. What pages aren’t getting visited? What CTAs aren’t getting clicked? Gather these bits of information to help you make crucial decisions about your new website design.

5) Decide on a Special Offer

Launch your new website with a special and great offer that accelerates sales. Decide or select one thing that will get your organization noticed, such as a complimentary product, coupon code, or free online training course. You can then advertise this offer on your social media pages or platform and in your email newsletters

6) Make Sure It’s Responsive

The statistics are clear: In 2016, mobile browsing bypassed desktop browsing, and it’s solely continued to increase since then. visitors are on their tablets and phones checking out your website, so you have to make sure it’s up to the task.
This means your website design needs to be responsive – It has to be able to reconfigure itself based on the user’s screen size and device. Visitors expect this more and more from their browsing experience, and if you don’t have it, they’ll look elsewhere.

Responsive Web Design in The Age of Artificial Intelligence

What’s the technical world have in store for web design? Will websites automatically redesign to satisfy or fulfill users’ demands with the help of artificial intelligence in near future?

Nowadays, users expect personalization at each & every level. They require everything that’s predictable and easy to follow. They’re looking or searching for easy-to-use and intuitive features, actionable emails, mobile responsive layouts user-friendly content, and more advanced mobile notifications, all are a handful of tricks that are currently being executed in order to provide a more personalized experience.

What is Artificial Intelligence?

Artificial Intelligence is a popular buzzword in the digital world. The efficiency and preciseness of (AI) artificial intelligence have powered many business industries, especially in web design and web development. Remember the times when websites were created by plainly using HTML? But with the advancement in technologies and also the ever-changing trends, website designing and web development have become complicated or complex. And within these dynamic scenarios in the web world, Artificial Intelligence (AI) has proven to be a game-changer.

Automated Website Design and Development

Because of the promotion of artificial intelligence and web design, some corporations recently launched a DIY website creator and hosting platform. Take an example of The Grid here, a service that creates websites that make relevant design decisions completely based on artificial intelligence. It neatly analyses your content to find out the perfect graphics, layouts, fonts, and colors that best fit your website, by making intelligent design decisions.

(AI) Artificial intelligence is rapidly turning into a critical factor for the products that we typically come across on a daily basis. Gradually, everything including iPhone, Facebook, and search engines is powered by AI. The AI applications that people know are the instrumental apps that play with interaction such as speech and handwriting recognition, which determine where the user experience is intensely figured out by how perfectly the artificial intelligence interprets visitors’ behavior and actions.

Facilitate Voice Search

What do you expect as a consumer, when you land on a new website? fast answers? Right solutions? Instant results? Well, throughout this fast-forward life, we hardly have any time to wait for minutes for a website to load. Visitors typically skip the website if it takes more than 3 seconds to load. That’s true! That’s where voice search comes in. By infusing artificial intelligence into web development and web design process, brands can incorporate voice search into their websites. PWC report stated that seven out of ten customers use voice search in the USA for a much better web experience. So, it clearly defines that voice search is the big thing in the web world, and thanks to AI, it will maintain a consistent conversation between the prospective customer and the website.

Challenge for Web Designers

As per some professionals, artificial intelligence is actually a threat to web designers that can lead to a rise in unemployment. But it will not be the case. Do you think that artificial intelligence and machine learning will really replace the human designer and his intelligence?

Well, it is a big NO, neither automation nor artificial intelligence goes to eradicate web design, or to some extent web designers. If truth be told, AI and DIY website-building platforms completely rely on web designers who train them to learn and understand visitors’ demands and behavior. Training a machine how to think and perform like a web designer will increase the need to simplify the design goal into a system that completely meets a wide variety of users’ necessities.

However, there is an endless discussion on this, because many people want to believe that great web design is a type of profound, secretive magic, but our personal preferences are often extremely influenced by some external aspects. All in all, successful, visually appealing web designs are literally less random

So, what will web designers do to remain up-to-date? concentrate on users’ behavior and meets their needs, that’s it. For AI web design, web designers need to train computers or pc to learn web and mobile usage patterns, so why can’t web designers augment their skill set by learning to code smartly? Start working or operating towards a future with artificial intelligence, because it is simply because for the sake of providing an outstanding visitors experience.

Most significantly, we should not forget that computers will never succeed in one thing which is – human responsiveness. Don’t ever be scared of users. There will always be a need for good, smooth client experiences, provided by real and intelligent web designers. They will always be expected to provide seamless experiences and manage this across totally different channels, designing user journeys, not just a single interaction.

AI for Improving UX

Artificial intelligence currently commands many key aspects of web design and holds a deciding role in UX. With AI’s latest interventions in web design, designers are able to transform their online front into a more meaningful and rich experience for the client. AI has enabled designers to make interfaces that are far more engaging, responsive, and ultimately more human. Among many of AI’s achievements we see today, its most evident role is in myriad AI tools. AI has effectively changed the face of modern web design and quickly established several standard parts of human-machine interaction. One of its biggest examples is the entry of catboats which are currently the fixture of almost every website or mobile application. With advanced AI algorithms and complex machine learning procedures, AI is effectively bridging the gap between human cognition and machine automation.