These six web design tips will help you create a few modifications or encourage you to fully rethink your website so as to boost or increase your conversion rate.
1) Default towards simplicity
If it takes visitors or consumers too long to search out what they’re trying to find, they’ll leave. Several websites are so cluttered with pop-up widgets, and flashy graphics or web design that visitors may forget why they visited the website in the first place and bounce immediately.
Your additional menus, sidebars, and pop-ups might facilitate keeping people on the page, but they also distract visitors from taking action. If visitors recognize or feel bombarded with too several choices, they will do nothing in the least.
Individual or single-column layouts or grids will work sensibly for many of the websites. People are more likely to remember things they learn on your website if it’s aesthetically pleasing. Also, consider the device they’re visiting from. If your site is responsive—which it should be—then your visitors won’t see the second or third column till they scroll to the bottom of your site on their mobile devices since they usually drop below the first column. There are ways that re-organize depending on the device, therefore keep that in mind if you’re getting to add a crucial sidebar for your desktop version.
2) Don’t get too creative with your menus
Menus don’t seem to be the place to experiment with innovative website design. Visitors expect familiarity so getting too creative or artistic might hurt your website conversions. The design experts at Nielsen-Norman Group suggest following a few best practices.
• Put menus in acquainted locations
• Make menus sticky on long pages
• Use colors for text and backgrounds with an outstanding contrast ratio
• Only use familiar or acquainted labels like “About” and “Blog”
• Make sure menu items are sufficiently small to suit or fit on the page however still legible and clickable on all devices
Keeping it simple is usually the best way to approach navigation menus on your website.
Remember: we’re designing for client, not to impress or attract other designers.
3) Simplify your Navigation
A high changing web design should be aimed toward walking your website visitors through to an action you wish them to take. That direction may be a telephone call or finishing a contact form. It’s going to be sharing your content with alternative users through social media.
Research also shows that clients can virtually bypass the navigation almost altogether if the web design implements a chat button – one thing that we found will lift signups by over 30%.
Your website navigation should replicate your intentions. Your web design should make it easy for individuals to navigate the website location within the amount of clicks possible in order to gain the highest number of conversions.
4) Reduce User Clicks
The best web design is a design that allows users to get information in the shortest number of steps possible.
Avoid pop-ups and alternative interruptions that are only going to increase the quantity of clicks a user should create in order to reach the product or service they are searching for.
This ties into the navigation yet because of the web design. People are naturally lazy.
If then else is sitting on the right-hand aspect of the page for many of the click actions on your site, then this is the place to put your decisions into action.
5) Magnify your Call to Action
In website design your decision to action should stand out through the use of colour and position.
It should also stand out concerning the words you decide to use and designed to convert the user by meeting his desires.
The most effective calls to action are usually in the middle of the page with the button to the center or left of the surrounding content.
Pay attention to the quantity calls to action on each page.
6) Stay Mobile and Responsive
For your web design to really increase conversion, it must be consistent across all devices.
While the quantity and type of knowledge on a small device may differ from a laptop or large monitor, the principle of mobile responsive and mobile-friendly website can’t be overstated.
If your design doesn’t incorporate and consider mobile and tablet users, you’ll quickly lose market share.
Use either HTML5 or alternative similar coding technology compliant themes or web design platforms. Your web design should look crisp and clear, and your unique selling proposition readily understood from a mobile device, smartphone, iPhone, tablet or desktop computer.
Word Press is exceptional in this regard. Most modern Word Press website design and themes are mobile responsive and look so good on any device.