The 5 Rules Every UX Designer Should Know

User experience (UX) is a vast or broad discipline. Anyone who practices UX design should have skills in several different fields. Whereas it’s not possible to summarize all the information that’s helpful in a single article, it is still possible to highlight the most important rules every UX designer should follow to create an amazing or excellent experience for people.


Here are the 5 crucial rules that every UX designer or web designer should know

UX is not (only) UI

The user interface (UI) is a part of the User Experience (UX)


Changing UX with UI design, in case the two are the same, is a common mistake among many designers. It’s important to understand the distinction between the two disciplines, and we have covered the topic of UX design in detail in the article What You Should Know About User Experience. In short, User Interface (UI) is the space where interactions between people and a product occur, while a User Experience (UX) is an emotional outcome after interactions with a product.

User Research Is the First Step in The Design Process

It should come as no surprise that one of the very important factors you should consider when designing a product is the audience. If you plan to design a product your visitors will love, you must have an idea of what your audience really needs. And this means user research should be an important part of the UX design and website design process. It’s critical to keep your visitors on top of your mind before you start designing! This will allow you to provide value for consumers who’ll use your product and focus on benefits instead of features.

Listen to Your Users

If you are a professional web designer or an otherwise avid web user, it can be simple or easy to think you know the best way to design a product or experience. But odds are, you’re wrong. Or at least, you are not completely right. Why? Because you are not your user.


Your users are subject matter specialists when it comes to experiences that are built for them. Even if you happen to be a customer of the product or service you are designing for, you cannot possibly recognize all of the use cases or identify the hurdles within your own website design. So, if your team has a UX researcher, get friendly with them and listen to their suggestions and follow their instructions.


If there is no UX researcher on your team, do the investigations yourself. Even if you feel you have no money or time to research, remember that a little bit of investigation is better than none. You might be surprised at how much you can learn! You may even discover you did not completely understand the problem you were trying to solve in the first place.


So learn some basic UX research techniques, go forth, and build! This is a very important rule every UX expert should follow.

Adapt design for short attention spans

Do not overwhelm users with lots of information


An attention span term describes the amount of time somebody concentrates on a task or project without becoming distracted. A 2015 study conducted by Microsoft found that the average person’s attention span has declined from 12 seconds to 8 seconds. that means we now have a shorter attention span than goldfish. Web Designers need to adjust to cope with this behavior, with the aim of getting people the information they need as quickly as possible.

Be Consistent

Being consistent is one of the most vital rules of website design an effective UX for your website. First, it will make your website clearer. If a user will get a feel for your style and do not have to adjust their thinking, it will be easier for them to navigate. If they can fast navigate your site, they are less likely to bounce. More than increasing UX, developing a clear style will strengthen your brand and make it easier for people to recognize and remember your company.

Top Web Design Courses to Improve Your Design Skills

As a web designer or developer, you must constantly learn new things to keep up with the ever-changing field of web design. New methods and technologies are constantly being developed.


Web designers have access to a wide variety of educational opportunities, both online and in-person. However, there is one great thing about online education: you can learn at your own pace.


We have decided to compile a list of the best online web design courses for you to consider for this article. Because you’re likely to try other classes while you’re already on the site, we’ve listed the classes in the context of educational platforms. Therefore, knowing what each platform can do is essential.

List of 5 Courses to take for Web Designing

To assist you in learning all aspects of web design, we have compiled this list of web design courses. You will have sufficient knowledge to begin your career in web design after taking a few classes and reading a few books.

Envato Tuts+: Responsive Web Design for Beginners

Working on a web design course from Envato Tuts+ is a thrilling career move that can teach you the skills you need to bring your concepts to life.


Our courses give you the skills to stand out for the jobs you want, whether that means designing the next big online shop or switching careers completely to freelance work. They also help you build websites from the ground up. Our courses in web design, which were created by seasoned professionals, have been shown to be effective in the field. They will provide you with a comprehensive foundation of HTML, CSS, and knowledge, as well as instruction on how to best practice them, whether you want to start a new career or expand your professional knowledge set.

Ultimate Photoshop Training from Beginner to Pro

Beginning with the fundamentals of layering and brush tools, this course moves on to the creation of illustrations and print design materials.


Additionally, it teaches beginners how to use filters and effects to your advantage in the art of photo retouching.


However, it must be purchased once, and the version of Photoshop used must not be older than the 2020 version.


In addition to the standard Udemy features, this course contains over 14 hours of instructional video.

Webflow University: Ultimate Web Design Course

This bundle has everything you need to become a true professional in web design, regardless of your level of expertise. Web design courses taught by industry experts focus on responsive design, user experience, HTML5 and CSS3, the most recent website trends, and best practices. Take your skills to the next level right now by purchasing one of these amazing bundles!

Web Design for Beginners: Real World Coding in HTML & CSS

This is a very basic class that teaches web designers the fundamentals of layout and structure.


It also covers the fundamentals of responsive web design, also known as designing for computer screens and smaller smart devices, the significance of using CSS for styling, and provides beginners with a solid foundation in the industry’s vocabulary.


As with all Udemy courses, purchasing is required for this relatively short course, which includes 11 hours of video instruction, standard Udemy features like articles, downloadable resources, mobile access, and a certificate of completion.

FreeCodeCamp

As the name suggests, FreeCodeCamp is a free platform for aspiring web designers to learn and develop market-relevant skills. For content and design, they offer interactive video classes in HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets). Before enrolling in one of their web design courses, make sure to review the principles of responsive web design.

What Does a Web Developer Do?

The answer to the question, “What does a web developer do?” lies in their capability to make websites with the help of programming and coding. A web developer first understands the design concept of a website and then builds it using different programming languages such as PHP, Python, Java and HTML. Web developers might often work alongside UI and UX design teams to develop and maintain various websites and web-based platforms that are easy for visitors to navigate through. They may also collaborate with the digital marketing team and other developers to optimize the performance of a website.

Front-End Developer Responsibilities

Here are some of the basic tasks that a Front-End Developer might be responsible for:


Working with UX Designers, Graphic Designers, or Web Designers to help ensure web design ideas can be made into a website that is easy to use


Change design (wireframes or sketches for a website) into code that a web browser can read and show on your screen


Organize or structure a website so that it is convenient to find through a search engine (this is part of Search Engine Optimization or SEO)


Developing websites that work and look great on every screen, from 24-inch desktop or computer monitors to five-inch Smartphone screens (this is called responsive website design)
Testing websites and fixing bugs or other problems

What Does a Back-End Developer Do?

Back-End Developers work on behind-the-scenes systems and structures that are not visible to visitors but which allow the application to perform what is required. Web developers in back-end development tend to be skilled at problem-solving and logic and work with variations of computer programming languages such as Ruby, Python, and SQL.


Back-End Web Developers will also select to specialize in mobile application development and work primarily on Android and iOS apps. Using languages such as C++, and Java, HTML5, a Back-End Web Developer who focuses on app development would need to take some different approaches into consideration such as swiping functionality, scrolling dimensions, and more standardized app design elements.

Web developer tasks and responsibilities

As a web developer, you can work for an agency or company, or as a freelancer taking on projects for individual clients. Your daily tasks will vary depending on your work situation, but day-to-day responsibilities might generally include:

• Designing navigation menus and user interfaces
• Writing and reviewing code for websites, typically XML, HTML, or JavaScript
• Integrating multimedia content onto a website
• Troubleshooting issues with performance or user experience
• Collaborating with web designers, developers, and stakeholders
• Testing web applications

Skills a web developer must have to be successful

Communication

Not only for software developers but for everyone who wants to be a good professional, communication is a skill that needs to be enriched and improve and kept in optimal working order. Whether it is to give instructions correctly to your teammate or simply to maintain and manage a friendly or cordial relationship with the rest of your colleagues, clear and precise communication is extremely crucial.

Empathy

Being a software or web developer is a pretty lonely profession since you could spend hours sitting in front of a desktop without changing a single word with another human being, but this doesn’t mean that you should completely put aside your capability to show interest in the feelings of others.

Patience

You have to know few things before deciding to be a web developer: it is not an easy or ample task. Making an application or a web page takes time; hundreds of hours in front of the pc doing a repetitive task can need a lot of patience, one of the most important soft skills for every professional. You must have the capability to give yourself time, to put up with long hours of task or work and be able to put up with yourself; sometimes we are our biggest barrier.

An open mind and ability to adapt

Some years ago, web developers worked with a “waterfall” model, then they adopted a more agile approach and this was a biggest change. Precisely because of scenarios like this, having an open mind and being open to changes is important for every web developer.

At Rootstack we have a team of professionals in website design and design ready to offer the solution that your organization required in terms of technology, to have a dynamic and effective website focused on its visitor and thus increase the agency’s productivity.

How Web Design Can Improve Your Sales

From the smallest start-up to the biggest organizations, your online website is the soul of business and digital marketing is most important for you to boost or improve website sales and take the lead in the markets. Everything takes a revolving nature towards your website and your web design depends so much on what you’re trying to find. But a question that always is whether a good website design helps in boosting the sales of your business. With a raising number of businesses, many people are moving online for their chances of improving sales and moving forward in the business. Nowadays online competition is becoming stronger than ever and is trying extra for designing websites for overtakes the competition.


How the website looks depends on the future of the business too. If you want your business to be growing and in a successful mode, then make sure you’re designing your website accurately and giving the audience what they want in return. This way you may be getting your sales and consumer will be getting client satisfaction.

5 ways to improve your web design to increase sales

1) Integrate responsive design

When you understand the importance of web design for sales and business, you can understand the impact of having a functional site that appeals to your client. The first step to growing sales is integrating responsive design. Responsive design ensures your site adapts to whatever device somebody uses.


If someone accesses your website on their mobile device, responsive web design ensures that your site adapts to fit the smaller screen. The audience will have the same good experience that they would if they accessed your site on a desktop. You must integrate responsive design into your site because 37% of the consumer is more likely to buy from mobile responsive websites.


A good website design that’s responsive can help you improve sales for your business.

2) Optimize your website load speeds

Your e-commerce business is only as strong as your website. If visitors are met with unworthy design and painfully slow load speeds, they are going to leave before you’ve had an opportunity to make your pitch. According to Research from Stanford reveals that 75% of internet users will make judgments about a business’s credibility simply based on how its website looks. A Kissmetrics Infographic reveals that by the time your website hits 4 seconds of loading time, you’ve already lost 25% of your potential visitors. This can be a deadly statistic, as many first-time e-commerce businesses do not invest sufficient money and talent into their website development to overcome this barrier.


“If your e-commerce website hosts data-intensive graphics and image, it takes much longer time to load than a smooth, cleanly designed website with minimum graphics,” Lundin explains. “The takeaway here isn’t that you should eliminate image and graphic elements from your e-commerce website design. The lesson is to use design elements smartly for maximum effect and faster load speeds.”


Lots of e-commerce stores are photo-heavy. “Make confirm that you minimize your image file sizes as much as possible while still sustaining good quality. Artful and intentional use of color, text, and white space can go a long way. Throw in a few minimum brand-specific graphic elements and you can make a website that is a pleasure to navigate,” Lundin adds.


Also, when working with your website designer, make sure to communicate that fast load speeds are a very high priority. You can also use a free tool like Pingdom to test your website load time for the average visitor by location.

3) Use high-quality visuals

If you want to improve sales with web design, focus on using high-quality visuals. Visuals play an important role in keeping your visitors engaged on your page. Because you have blocks of text on your web page and nothing to break them up, you risk pushing your audience away from engaging with your website.


Walls of text can feel overwhelming, which causes the audience to bounce from your website. Additionally, if your visuals, like product images, are not good and high quality, your audience won’t be able to see them. It will also give them a negative impression of your website and can make users perceive your website as unsafe or untrustworthy.


Good website design includes high-quality visuals that help increase the user experience. You can use videos, photos, or graphics to add a visual pop to your website.

4) Simple Navigation

Making it fast and easy for customers to find your products with clear and brief navigation and a search bar is one of the simplest techniques you can incorporate to boost online sales. The best place for this navigation is at the top of the page which will allow visitors to get the information they are searching for or be enabled to make a quick purchase.

5) Use white space

If you want to increase sales with website design, make sure you utilize white space. Many organizations make the mistake of trying to fill every inch of their website page with information or visuals. The reality, however, is that overloading your site can make it more distracting and overwhelming for your users. White space is fundamental to good design. It allows you to have a clean website and keep your users focused on important information. Apple’s website is a great example of utilizing white space to keep audience focused.


BEST 6 ELEMENTS OF WEBSITE DESIGN

Website Design, as the name suggests, simply means designing websites. Designing websites is quite complicated and as well as daunting also i.e., difficult to deal with. Web designing is a creative process that not only affects the visitors but also affects ranking and one’s brand. It simply affects the whole web presence. Designing is mainly creating something according to planning or preparation to show its look and function it. Web design is similar as it also includes designing websites and presenting web details or content to end-user through the internet by web browsers.


Elements of Web Design: It should look simple to design websites but in reality, it’s not easy as it looks. While designing websites, one has to keep in mind both the appearance and functionality of websites. A great web design will only impress the visitors as the impression will either make remain on your website or get to know about your business or will leave your website and look for another one. There are basically six elements of web design i.e., layout, color scheme, white space, navigations, mobile-friendly layout and content.

Layout

The layout is the way the graphics, text, and ads are arranged. In the web world, a key objective is to help the viewer find the information they seek at a glance. This involves maintaining the balance, consistency, and integrity of the web design.

Color Scheme

Finally, the elements you may be expecting the most once you started reading. Your color palette and fonts will directly inform your audience’s opinions of your website and are what most beginner web designer’s start with. Trust us, the groundwork you have done so far will set you up for greater success than Roy G. Biv alone.


As for selecting a color scheme, paying attention to your brand or organizations opinion— along with your target audience demographics — will make this a somewhat painless process or method. Always be looking for ways to slender your scope from the roughly 7 million noticeable hues the eye can detect.

White Space

Your web design should be simple, clean and accessible. White space, or the area between design elements, gives your website room to breathe and makes elements easier to find for readers. White space isn’t always white; it is just the name for spaces between content and elements.


White space is getting used more and more as websites develop. The use of big spaces and line spacing in the text helps each and every button and word being stand out better. Space can also be used to increase the feeling of the importance of an item, creating a focal point for the visitor’s attention.


Mostly, similar elements should have consistency in spacing. Start with elements such as the navigation and move on to develop your content on the page. Using grid-based layouts keeps your designs clean and maintains balance and consistency across the pages.

Navigation

Website architecture, menus and other navigation tools in the web design should be created with consideration of how visitors browse and search. The objective is to help the visitor to move around the website with ease, and efficiently find the information they need.

Mobile-Friendly Layout

A lot of the time, user gets confused between a responsive website and a mobile-friendly website. But in reality, they’re totally different. A responsive website makes sure that the website responds to the higher or lower resolutions, screen size, etc., and acts in that manner. For example, deduct the ratio of the elements on a smaller device or using the “picture element” to select the proper image for that device, or probably setting some media inquiry and letting them do their job. A mobile-friendly layout is different as while a responsive website design can scale down buttons, the mobile-friendly design will consider that space should be proper so that the wrong button isn’t pressed. A responsive website design will scale down the search results as they were on a desktop, while a mobile-friendly layout may change the column strategy into multi-column results as per the screen size.

Content

This is the backbone of your website. Not only does your content play a crucial role in your search engine placement, it’s the reason most user are seeking from your website in the first place. Your website text should be informative, easy to read, and brief. Well thought out web content and copy will do more than anything else to make your website design engaging, impressive, and popular. Content must be optimized for search engines and be of an appropriate length, incorporating relevant keywords.


Besides the basic elements of web design that make a website stunning and visually compelling, a website should also always consider the end user. User-friendliness will be achieved by paying attention to the following factors.