BEST 6 ELEMENTS OF WEBSITE DESIGN

Website Design, as the name suggests, simply means designing websites. Designing websites is quite complicated and as well as daunting also i.e., difficult to deal with. Web designing is a creative process that not only affects the visitors but also affects ranking and one’s brand. It simply affects the whole web presence. Designing is mainly creating something according to planning or preparation to show its look and function it. Web design is similar as it also includes designing websites and presenting web details or content to end-user through the internet by web browsers.


Elements of Web Design: It should look simple to design websites but in reality, it’s not easy as it looks. While designing websites, one has to keep in mind both the appearance and functionality of websites. A great web design will only impress the visitors as the impression will either make remain on your website or get to know about your business or will leave your website and look for another one. There are basically six elements of web design i.e., layout, color scheme, white space, navigations, mobile-friendly layout and content.

Layout

The layout is the way the graphics, text, and ads are arranged. In the web world, a key objective is to help the viewer find the information they seek at a glance. This involves maintaining the balance, consistency, and integrity of the web design.

Color Scheme

Finally, the elements you may be expecting the most once you started reading. Your color palette and fonts will directly inform your audience’s opinions of your website and are what most beginner web designer’s start with. Trust us, the groundwork you have done so far will set you up for greater success than Roy G. Biv alone.


As for selecting a color scheme, paying attention to your brand or organizations opinion— along with your target audience demographics — will make this a somewhat painless process or method. Always be looking for ways to slender your scope from the roughly 7 million noticeable hues the eye can detect.

White Space

Your web design should be simple, clean and accessible. White space, or the area between design elements, gives your website room to breathe and makes elements easier to find for readers. White space isn’t always white; it is just the name for spaces between content and elements.


White space is getting used more and more as websites develop. The use of big spaces and line spacing in the text helps each and every button and word being stand out better. Space can also be used to increase the feeling of the importance of an item, creating a focal point for the visitor’s attention.


Mostly, similar elements should have consistency in spacing. Start with elements such as the navigation and move on to develop your content on the page. Using grid-based layouts keeps your designs clean and maintains balance and consistency across the pages.

Navigation

Website architecture, menus and other navigation tools in the web design should be created with consideration of how visitors browse and search. The objective is to help the visitor to move around the website with ease, and efficiently find the information they need.

Mobile-Friendly Layout

A lot of the time, user gets confused between a responsive website and a mobile-friendly website. But in reality, they’re totally different. A responsive website makes sure that the website responds to the higher or lower resolutions, screen size, etc., and acts in that manner. For example, deduct the ratio of the elements on a smaller device or using the “picture element” to select the proper image for that device, or probably setting some media inquiry and letting them do their job. A mobile-friendly layout is different as while a responsive website design can scale down buttons, the mobile-friendly design will consider that space should be proper so that the wrong button isn’t pressed. A responsive website design will scale down the search results as they were on a desktop, while a mobile-friendly layout may change the column strategy into multi-column results as per the screen size.

Content

This is the backbone of your website. Not only does your content play a crucial role in your search engine placement, it’s the reason most user are seeking from your website in the first place. Your website text should be informative, easy to read, and brief. Well thought out web content and copy will do more than anything else to make your website design engaging, impressive, and popular. Content must be optimized for search engines and be of an appropriate length, incorporating relevant keywords.


Besides the basic elements of web design that make a website stunning and visually compelling, a website should also always consider the end user. User-friendliness will be achieved by paying attention to the following factors.

How much time should your small business spend on social media marketing?

Social media marketing strategies have expanded in the current corporate environment. Business owners are increasingly curious about how digital marketing contributes to an industry’s and small businesses overall performance. One characteristic is firstly the amount of money successful businesses invest in social media marketing.


How much time should spend on social media? It’s a question that has to be answered, but first, let’s step back discuss and explain strategy. Reaching your objectives or goals depends more on understanding the digital marketing or social marketing platforms and types of content your target audience engages with than on how many hours you spend creating blogs or articles. The secret key to effective social media marketing is quality over quantity.

How to create a social media strategy

Using social media to market your business and organization starts with three basic things.

  1. Creating Social Media Objectives
  2. Your audience
  3. The resources you have to give to a program

There are many details within these buckets, but going through these 3 steps will help you determine how much time to spend on digital marketing and social media marketing.

Creating Social Media Objectives

Establishing specific outcomes you want to achieve if you use social media for your small business is important. For instance, most people browse the web to see what they can discover for new followers. But you will need to be more selective than that if you wish to make the most of your time.


Do you want to publish five monthly promos for your products or services? In the first 90 days, do you wish to receive 500 followers naturally? Is it your motive or intention to establish yourself as an expert and attract an audience to your website so they might do business with you?


Define your digital marketing or social media goals and explain how they advance your industry’s performance. You might decrease time spent surfing social media and struggling to decide what to post by having a focused approach.

Your audience

You will know your audience’s social media platforms and what content to share if you take the time to write out your client personas. You can foreshow what content your audience will be interested in if you are aware or familiar with their problems. Creating your first buyer persona? Utilize the Facebook, LinkedIn, or Twitter information you already have to determine when your audience is highly active there (or also use tools like Follower wonk, Moz analytics’ Tweriod, or Sprout Social).


Suppose your target market or audience is a well-skilled professional between the ages of 35 and 45 who mostly uses Facebook and Twitter and needs to answer questions regarding a, b, and c (related to your business). In that case, it’s an example of fundamental buyer persona information applicable to social media.

Evaluate your resources

Calculate and figure out how many hours you have each week across your department (even if the department is just your 45 hours). Then take stock of how much time your entire team right now spends on social media. Track your time in a spreadsheet or with time-tracking software like Harvest or Toggl. Do this for two weeks to see how much time is being spent on social media. It would not be surprising to find that you spend about 25% of your time on social media marketing or digital marketing.

How Much Time Should We Spend on Social Media for Business

Apart from financial budgeting, business owners also need to know how much time they should invest in digital marketing or social media marketing.


As per the Vertical Response survey, 43 percent of small businesses and industries invest up to 6 hours weekly on social media marketing. This time budget costs about an hour and 12 minutes a day on a five-day workweek.


Your ideal social media presence also differs, depending on the platform. For instance, several professionals recommend spending more time on Twitter marketing than on Instagram. Still, this depends on what your business centers on and who your target visitors are.


Following the recommended amount of presence on one social media platform will not help you reach your clients if they are more active on another site.

Another time investment tip for small business owners would be to perfectly measure how to balance quality and quantity in your social media presence. This aspect of social media marketing traces back to how most websites keep faith both in how mostly you can post and how strong your engagement is from your followers.


For instance, most article or blog post websites count on how long visitors stay to read your article. At the same time, they also measure how often visitor return to determine if they should promote your content with other users on their website.