What Does a Web Developer Do?

The answer to the question, “What does a web developer do?” lies in their capability to make websites with the help of programming and coding. A web developer first understands the design concept of a website and then builds it using different programming languages such as PHP, Python, Java and HTML. Web developers might often work alongside UI and UX design teams to develop and maintain various websites and web-based platforms that are easy for visitors to navigate through. They may also collaborate with the digital marketing team and other developers to optimize the performance of a website.

Front-End Developer Responsibilities

Here are some of the basic tasks that a Front-End Developer might be responsible for:


Working with UX Designers, Graphic Designers, or Web Designers to help ensure web design ideas can be made into a website that is easy to use


Change design (wireframes or sketches for a website) into code that a web browser can read and show on your screen


Organize or structure a website so that it is convenient to find through a search engine (this is part of Search Engine Optimization or SEO)


Developing websites that work and look great on every screen, from 24-inch desktop or computer monitors to five-inch Smartphone screens (this is called responsive website design)
Testing websites and fixing bugs or other problems

What Does a Back-End Developer Do?

Back-End Developers work on behind-the-scenes systems and structures that are not visible to visitors but which allow the application to perform what is required. Web developers in back-end development tend to be skilled at problem-solving and logic and work with variations of computer programming languages such as Ruby, Python, and SQL.


Back-End Web Developers will also select to specialize in mobile application development and work primarily on Android and iOS apps. Using languages such as C++, and Java, HTML5, a Back-End Web Developer who focuses on app development would need to take some different approaches into consideration such as swiping functionality, scrolling dimensions, and more standardized app design elements.

Web developer tasks and responsibilities

As a web developer, you can work for an agency or company, or as a freelancer taking on projects for individual clients. Your daily tasks will vary depending on your work situation, but day-to-day responsibilities might generally include:

• Designing navigation menus and user interfaces
• Writing and reviewing code for websites, typically XML, HTML, or JavaScript
• Integrating multimedia content onto a website
• Troubleshooting issues with performance or user experience
• Collaborating with web designers, developers, and stakeholders
• Testing web applications

Skills a web developer must have to be successful

Communication

Not only for software developers but for everyone who wants to be a good professional, communication is a skill that needs to be enriched and improve and kept in optimal working order. Whether it is to give instructions correctly to your teammate or simply to maintain and manage a friendly or cordial relationship with the rest of your colleagues, clear and precise communication is extremely crucial.

Empathy

Being a software or web developer is a pretty lonely profession since you could spend hours sitting in front of a desktop without changing a single word with another human being, but this doesn’t mean that you should completely put aside your capability to show interest in the feelings of others.

Patience

You have to know few things before deciding to be a web developer: it is not an easy or ample task. Making an application or a web page takes time; hundreds of hours in front of the pc doing a repetitive task can need a lot of patience, one of the most important soft skills for every professional. You must have the capability to give yourself time, to put up with long hours of task or work and be able to put up with yourself; sometimes we are our biggest barrier.

An open mind and ability to adapt

Some years ago, web developers worked with a “waterfall” model, then they adopted a more agile approach and this was a biggest change. Precisely because of scenarios like this, having an open mind and being open to changes is important for every web developer.

At Rootstack we have a team of professionals in website design and design ready to offer the solution that your organization required in terms of technology, to have a dynamic and effective website focused on its visitor and thus increase the agency’s productivity.

How Web Design Can Improve Your Sales

From the smallest start-up to the biggest organizations, your online website is the soul of business and digital marketing is most important for you to boost or improve website sales and take the lead in the markets. Everything takes a revolving nature towards your website and your web design depends so much on what you’re trying to find. But a question that always is whether a good website design helps in boosting the sales of your business. With a raising number of businesses, many people are moving online for their chances of improving sales and moving forward in the business. Nowadays online competition is becoming stronger than ever and is trying extra for designing websites for overtakes the competition.


How the website looks depends on the future of the business too. If you want your business to be growing and in a successful mode, then make sure you’re designing your website accurately and giving the audience what they want in return. This way you may be getting your sales and consumer will be getting client satisfaction.

5 ways to improve your web design to increase sales

1) Integrate responsive design

When you understand the importance of web design for sales and business, you can understand the impact of having a functional site that appeals to your client. The first step to growing sales is integrating responsive design. Responsive design ensures your site adapts to whatever device somebody uses.


If someone accesses your website on their mobile device, responsive web design ensures that your site adapts to fit the smaller screen. The audience will have the same good experience that they would if they accessed your site on a desktop. You must integrate responsive design into your site because 37% of the consumer is more likely to buy from mobile responsive websites.


A good website design that’s responsive can help you improve sales for your business.

2) Optimize your website load speeds

Your e-commerce business is only as strong as your website. If visitors are met with unworthy design and painfully slow load speeds, they are going to leave before you’ve had an opportunity to make your pitch. According to Research from Stanford reveals that 75% of internet users will make judgments about a business’s credibility simply based on how its website looks. A Kissmetrics Infographic reveals that by the time your website hits 4 seconds of loading time, you’ve already lost 25% of your potential visitors. This can be a deadly statistic, as many first-time e-commerce businesses do not invest sufficient money and talent into their website development to overcome this barrier.


“If your e-commerce website hosts data-intensive graphics and image, it takes much longer time to load than a smooth, cleanly designed website with minimum graphics,” Lundin explains. “The takeaway here isn’t that you should eliminate image and graphic elements from your e-commerce website design. The lesson is to use design elements smartly for maximum effect and faster load speeds.”


Lots of e-commerce stores are photo-heavy. “Make confirm that you minimize your image file sizes as much as possible while still sustaining good quality. Artful and intentional use of color, text, and white space can go a long way. Throw in a few minimum brand-specific graphic elements and you can make a website that is a pleasure to navigate,” Lundin adds.


Also, when working with your website designer, make sure to communicate that fast load speeds are a very high priority. You can also use a free tool like Pingdom to test your website load time for the average visitor by location.

3) Use high-quality visuals

If you want to improve sales with web design, focus on using high-quality visuals. Visuals play an important role in keeping your visitors engaged on your page. Because you have blocks of text on your web page and nothing to break them up, you risk pushing your audience away from engaging with your website.


Walls of text can feel overwhelming, which causes the audience to bounce from your website. Additionally, if your visuals, like product images, are not good and high quality, your audience won’t be able to see them. It will also give them a negative impression of your website and can make users perceive your website as unsafe or untrustworthy.


Good website design includes high-quality visuals that help increase the user experience. You can use videos, photos, or graphics to add a visual pop to your website.

4) Simple Navigation

Making it fast and easy for customers to find your products with clear and brief navigation and a search bar is one of the simplest techniques you can incorporate to boost online sales. The best place for this navigation is at the top of the page which will allow visitors to get the information they are searching for or be enabled to make a quick purchase.

5) Use white space

If you want to increase sales with website design, make sure you utilize white space. Many organizations make the mistake of trying to fill every inch of their website page with information or visuals. The reality, however, is that overloading your site can make it more distracting and overwhelming for your users. White space is fundamental to good design. It allows you to have a clean website and keep your users focused on important information. Apple’s website is a great example of utilizing white space to keep audience focused.


How much time should your small business spend on social media marketing?

Social media marketing strategies have expanded in the current corporate environment. Business owners are increasingly curious about how digital marketing contributes to an industry’s and small businesses overall performance. One characteristic is firstly the amount of money successful businesses invest in social media marketing.


How much time should spend on social media? It’s a question that has to be answered, but first, let’s step back discuss and explain strategy. Reaching your objectives or goals depends more on understanding the digital marketing or social marketing platforms and types of content your target audience engages with than on how many hours you spend creating blogs or articles. The secret key to effective social media marketing is quality over quantity.

How to create a social media strategy

Using social media to market your business and organization starts with three basic things.

  1. Creating Social Media Objectives
  2. Your audience
  3. The resources you have to give to a program

There are many details within these buckets, but going through these 3 steps will help you determine how much time to spend on digital marketing and social media marketing.

Creating Social Media Objectives

Establishing specific outcomes you want to achieve if you use social media for your small business is important. For instance, most people browse the web to see what they can discover for new followers. But you will need to be more selective than that if you wish to make the most of your time.


Do you want to publish five monthly promos for your products or services? In the first 90 days, do you wish to receive 500 followers naturally? Is it your motive or intention to establish yourself as an expert and attract an audience to your website so they might do business with you?


Define your digital marketing or social media goals and explain how they advance your industry’s performance. You might decrease time spent surfing social media and struggling to decide what to post by having a focused approach.

Your audience

You will know your audience’s social media platforms and what content to share if you take the time to write out your client personas. You can foreshow what content your audience will be interested in if you are aware or familiar with their problems. Creating your first buyer persona? Utilize the Facebook, LinkedIn, or Twitter information you already have to determine when your audience is highly active there (or also use tools like Follower wonk, Moz analytics’ Tweriod, or Sprout Social).


Suppose your target market or audience is a well-skilled professional between the ages of 35 and 45 who mostly uses Facebook and Twitter and needs to answer questions regarding a, b, and c (related to your business). In that case, it’s an example of fundamental buyer persona information applicable to social media.

Evaluate your resources

Calculate and figure out how many hours you have each week across your department (even if the department is just your 45 hours). Then take stock of how much time your entire team right now spends on social media. Track your time in a spreadsheet or with time-tracking software like Harvest or Toggl. Do this for two weeks to see how much time is being spent on social media. It would not be surprising to find that you spend about 25% of your time on social media marketing or digital marketing.

How Much Time Should We Spend on Social Media for Business

Apart from financial budgeting, business owners also need to know how much time they should invest in digital marketing or social media marketing.


As per the Vertical Response survey, 43 percent of small businesses and industries invest up to 6 hours weekly on social media marketing. This time budget costs about an hour and 12 minutes a day on a five-day workweek.


Your ideal social media presence also differs, depending on the platform. For instance, several professionals recommend spending more time on Twitter marketing than on Instagram. Still, this depends on what your business centers on and who your target visitors are.


Following the recommended amount of presence on one social media platform will not help you reach your clients if they are more active on another site.

Another time investment tip for small business owners would be to perfectly measure how to balance quality and quantity in your social media presence. This aspect of social media marketing traces back to how most websites keep faith both in how mostly you can post and how strong your engagement is from your followers.


For instance, most article or blog post websites count on how long visitors stay to read your article. At the same time, they also measure how often visitor return to determine if they should promote your content with other users on their website.